Senora Asset Management Co Ltd – Portfolio Management Services (PMS)

Established in 2024, Senora Asset Management (SAM) represents a strategic growth initiative by Mridul Jalan and Vivek Kedia, the founders of Senora Advisors, a Securities and Exchange Board of India (SEBI) registered investment advisory firm established in 2017. SAM manages StaG, a SEBI-registered Category III Alternative Investment Fund (AIF). The fund employs a focused, India-centric, long-only investment strategy primarily targeting large-cap equities. This methodology is designed to capitalize on the management team's extensive market knowledge and past performance data, aiming to achieve capital appreciation while maintaining prudent risk management.

Strategies

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Investment Strategies & Performance

Alternative Investment Funds (AIF)

Senora Asset Management Co Ltd Alternative Investment Funds (AIF) - Performance Returns
Strategy Category 1Y 3Y 5Y Inception

Senora Stag Series 1

Large Cap 14.14% Jun 2024

AIF investments carry market risks. Please read scheme documents carefully.

Portfolio Managers & Fund Management Team

Mr Mridul Jalan

Founder & Investment Manager

Mridul Jalan, an alumnus of IIM Calcutta, developed an early interest in equity markets during his formative years. This fascination, driven by a natural aptitude for quantitative analysis, became his primary professional focus. Post his MBA, he elected to pursue a career in capital markets rather than exploring alternative paths. Having witnessed significant market events early in his career, including the bad delivery scam, the UTI scam, and the Lehman Brothers bankruptcy, Mridul possesses a profound understanding of the implications of risk. Consequently, he views risk management and return generation as intrinsically linked. At Senora Asset Management, where he spearheads fund management and research, Mridul advocates for the belief that superior research lies in forecasting future outcomes and articulating the underlying rationale. This approach is complemented by a disciplined focus on managing risk at the portfolio level.

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Regulatory Information

SEBI Registration: IN/AIF3/24-25/1492

Disclaimer

This page is provided solely for general informational purposes in relation to the strategy and is based on publicly available information. While reasonable care has been taken to ensure accuracy, the information may not reflect the most recent updates.

Nothing on this page constitutes investment, financial, or legal advice, nor should it be considered a recommendation. Investment decisions should be made after consulting a qualified advisor and reviewing official scheme documents.

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Last Updated: December 2025 · Published by Affluense AI (affluense.ai)